Spotify shows how NOT to publish apps to the Store

Recently Spotify brought their Desktop and even more recently, their TV app to the Windows Store. This is good news so far for all the people who were waiting for the popular music streaming service to become available through the Store, and also good news for Xbox users who were eagerly waiting for Spotify to break their PlayStation exclusivity.

But the app is also a perfect example to how not to use the Windows Store as a publisher.

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The USB-C situation

Yesterday Microsoft announced yet another new Surface, the new Surface Pro in the family, still without an USB-C port, even though Apple already went all-in on the standard and most of the OEMs at least provide the port for those who want to use it.

I’d like to talk about some of the aspects of it with the hope of cleaning up the topic a little bit.

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Thoughts about the “Surface Pro 5”

Tomorrow Microsoft is holding an event in Shanghai where they will most likely unveil a refreshed Surface Pro with Intel’s 7th gen Kaby Lake CPU and a set of accessories (Pen and Touch Cover) that will likely match the colors introduced by the Surface Laptop.

I already wrote about it a few days ago, and in this editorial article I don’t want to focus on that. We know this is going to be just a “refresh” to the existing Surface Pro 4, and won’t be a major upgrade.

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